A prediction from five years ago: “Big Data – The Next Fad to Hit the Arts?”
Two very recent reports:
So why are funders so keen to request data from the [arts] sector, while apparently being so careless with their own? The answer may be in the symbolic role of data. The academic Eleonora Belfiore believes that “the taking part in the auditing process itself becomes a performative act: it is the very fact of gathering data and publishing, more than the concern for what the data tell you, or the rigour (or lack thereof) of their collection that becomes paramount… The situation is convenient for funders, as it reinforces their power while making it harder to hold their own performance to account. It also provides useful work for consultants and researchers. For arts organisations themselves, however, the advantages are less obvious.”
A crisis of faith: is Big Data the art world’s new religion?: by Margaret Carrigan in The Art Newspaper – 14 June 2019
Like everything that has been baptised in the fire of Big Data, connoisseurship has been replaced by “intel” – what we know is what we can count. When it comes to the data-driven art market, to pinpoint value is to minimise risk, and without risk—well, then faith is obsolete anyway.